Addlist
Addlist is the marketplace app for faster, safer, and easier buying and selling via group-chat messaging and communities.
Personal Tasks
Business Strategy Contributor
Helped create pitch decks and business model slideshows, including CBBE pyramid, GTM strategy, and competitive analysis.
User Research & Validation
Conducted interviews and synthesized insights to support product validation and inform feature prioritization.
UX/Feature Ideation
Contributed ideas for MVP features like trusted group chats, listing filters, and reputation systems.
Personal Tasks
Content & Marketing Collateral
Designed ads, mock social posts, and outreach materials tailored for campus-based growth.
Course Deliverables & Presentation
Took the lead on school assignments tied to Addlist, including milestone reports, branding docs, and pitch presentations.
Reflection
Adaptibility
Building Addlist challenged me to think fast and stay flexible—pivoting features based on user feedback and testing.
Collaboraiton
Even though Addlist was a team effort, I took full ownership of the user experience and communication strategy, making sure the concept was both clear and compelling.
Growth
This project pushed me to connect design with real-world needs, and gave me a better understanding of how to bring a product from idea to execution.